351 Apparel

THE PRODUCT

Line of women’s yoga attire based out of New York.

THE CHALLENGE

Create a visually engaging brand identity and look book for their debut collection.

THE ANSWER

A minimalist design that embodies the tranquil nature of yoga and also the boldness of the attire while reenforcing the brand image through the use of a few consistent colors.

351 Apparel

THE PRODUCT

Line of women’s yoga attire based out of New York.

THE CHALLENGE

Create a visually engaging brand identity and look book for their debut collection.

THE ANSWER

A minimalist design that embodies the tranquil nature of yoga and also the boldness of the attire while reenforcing the brand image through the use of a few consistent colors.