351 Apparel
THE PRODUCT
Line of women’s yoga attire based out of New York.
THE CHALLENGE
Create a visually engaging brand identity and look book for their debut collection.
THE ANSWER
A minimalist design that embodies the tranquil nature of yoga and also the boldness of the attire while reenforcing the brand image through the use of a few consistent colors.
351 Apparel
Inspired by grace, balance, and movement.
This is an OG project, but demonstrates even at a younger age my ability to develop a brand identity. This is a minimalist design that embodies the tranquil nature of yoga and also the boldness of the attire while reenforcing the brand image through the use of a few consistent colors.