BLACKBIRD

When it comes to the art of filming vehicles, BLACKBIRD is whatever you want it to be. The rig, built by The Mill uses The Unreal Engine to augment reality and transform its on-screen appearance to any vehicle. In real-time or in post production, Blackbird can be displayed as all trim levels, colors, and configurations of one or more vehicle models.
To showcase this technology, in partnership with Chevrolet, The Human Race and The Invisible Car stories were born. Each were then presented to the world with Facebook Canvas.


Role: Digital Art Director
Agency: Commonwealth//McCann
Creative Director: Matt Zelley
Senior Art Director: Chris Everhart
Copywriter: Kate Dryden

BLACKBIRD

When it comes to the art of filming vehicles, BLACKBIRD is whatever you want it to be. The rig, built by The Mill uses The Unreal Engine to augment reality and transform its on-screen appearance to any vehicle. In real-time or in post production, Blackbird can be displayed as all trim levels, colors, and configurations of one or more vehicle models.
To showcase this technology, in partnership with Chevrolet, The Human Race and The Invisible Car stories were born. Each were then presented to the world with Facebook Canvas.