BOOMBA

When Chevrolet says Find New Roads, they don’t always mean it literally, but in the case of Vincent and Jean they do just that. Watch as they embark on a 36 day, 13,695 KM race from Peking, China to Paris, France in a 1941 Chevrolet Business Coupe. In the spirit of making every kilometer count, they donated money for each kilometer traveled to the University for Asian Women. See how their journey into new frontiers parallels that of a Bangladesh student as she enters a new world in Hong Kong. It won’t be easy, but none of them will give up until they finish they race..

CREDITS


Contribution

Concept, Art Direction, Video Edit

Agency

Commonwealth//McCann

Copywriter

Leah Kane