Chevrolet FC
In case you missed the giant logo on their kits, one of the most followed teams in all of sports, Manchester United and Chevrolet have been partners for some time. With such a global fanbase comes a huge curiosity about who these guys are beyond the pitch. Since chances are they’ll sadly never get to meet their favorite players, we conceived the idea for a show that does just that, The Everything But Football Football Show.
Role: Series Creator, Episode Narratives, Set Design, On-Screen Graphics
Agency: Commonwealth//McCann
Series Creator, CW: Leah Kane
Chevrolet x Manchester United
The Everything But Football Football Show
In case you missed the giant logo on their kits, one of the most followed teams in all of sports, Manchester United and Chevrolet have been partners for some time. With such a global fanbase comes a huge curiosity about who these guys are beyond the pitch. Since chances are they’ll sadly never get to meet their favorite players, we conceived the idea for a show that does just that, The Everything But Football Football Show.
The First Ever Globally Subscribable Twitter Series
With the immense fandom of Manchester Unitted and Chevrolet together, audiences around the world flocked to The Everything But Football Football Show. Several episodes received multi-million views and fueled huge channel growth and engagement. View the case study to see how we leveraged the different bells and whistles of the channel to make it happen.
Episodes
See what happens when fans get a chance to know the stars of Manchester United. Just remember... no "f word" allowed.
@paulpogba, @RomeluLukaku9, and Sergio Romero get the biggest surprise from the littlest of fans on the #EverythingButFootball Football Show! pic.twitter.com/nwh04YTKhF
— Chevrolet FC (@ChevroletFC) February 28, 2018
Before @BSchweinsteiger said goodbye to #mufc, he & other players learned who had the right Fanswers! #EverythingButFootball #SeriesPreview pic.twitter.com/cSyaPoRPbG
— Chevrolet FC (@ChevroletFC) March 22, 2017
It’s time for a game of Motor Mouth! @ericbailly24 vs. @RomeluLukaku9: who’s the winner? #EverythingButFootball pic.twitter.com/sgwGyxMBeE
— Chevrolet FC (@ChevroletFC) May 11, 2018
It’s been an incredible year on set with @ManUtd supporters and players! Check out some unseen moments from Season 2 of our #EverythingButFootball Football Show. pic.twitter.com/qIEHZWTKH2
— Chevrolet FC (@ChevroletFC) June 1, 2018