Looking Up
These days its hard to go anywhere and not see people with their faces buried in their phones. Staying connected and sharing moments with everyone is great, but like Ferris Bueller said, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Looking Up challenges people to take a break from their phones for a day and immerse themselves in the now.
Role: Microsite concept, Art Direction, UX
Agency: Commonwealth//McCann
CW: Leah Kane
Dev Agency: Unit9
Chevrolet Global
Look up and Find New Roads
These days its hard to go anywhere and not see people with their faces buried in their phones. Staying connected and sharing moments with everyone is great, but like Ferris Bueller said, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Looking Up challenges people to take a break from their phones for a day and immerse themselves in the now.