Chevrolet: Test Drive With A Purpose
Chevrolet | Test Drive With A Purpose
Making every kilometer count.
This is one of my favorite concepts of all time. Not just because I got to work on the campaign, but because I believe it is the kind of brand action that promotes the product effectively while also authentically encouraging a better world. The key to it is ingenuity, which is a key pillar in the Chevrolet theme of Find New Roads.
The Concept
In this campaign we took one of the most common moments in buying a new vehicle and turned it into something useful. By partnering with dealers around the world, we were able to ask potential buyers if they would like to do a regular test drive, or if they would like to turn it into something special. In each location the driver was given the opportunity to use their test drive kilometers and give back to the community by using the vehicle to support various efforts. These are those stories of test drives with a purpose.
Campaign Trailer
Market Adoption
General Motors clients in 8 key global markets picked up the content for promotion on their respective Chevrolet social channels.
Brazil
Canada
Colombia
Ecuador
Mexico
Thailand
UAE
