Chevrolet Unlocked

If we view our surroundings with an open mind, we’ll find opportunities to discover new ideas. That’s ingenuity. It’s what Chevrolet does every day to turn possibilities into reality.

These are the stories of that ingenuity at work. Inspiring accounts of real people inside Chevrolet who see things different and find new roads.

Each episode of the content series will explore techniques used by designers and engineers, that teach us how we can unlock possibilities in our lives.

Chevrolet Unlocked

Stories of those who see possibilities in plain sight.

Unlocked is a content series that shows you how great the minds of the team at Chevrolet really are. When brainstorming this brief, I asked myself: We can talk about how great our employees and manufacturing plants are all day, but who really cares? They should be great, GM is one of the largest auto companies on the planet. How can we talk about ourselves in a way that will be relateable and has the potential to inspire people to use new perspectives to solve problems? What if we didn’t just highlight what the employees do to make amazing vehicles, but how they as individuals face challenges and overcome them using ttheir own personal experiences aproblem solving approaches. Perhaps we can learn from and be inspired by them as thought leaders behind what makes Chevrolet.