GolfHer Girl

THE CHALLENGE

To create a brand identity for a niche fashion label of women’s golf attire from the ground up.

 

THE ANSWER

Starting with the logo and proceeding all the way through the latest look book, the GolfHer aesthetic has been established with continuity. Much like the design of the actual clothes, the colors and forms used juxtapose a feminine delicateness with an equal boldness and flare.
Golfher Girl - PGA Show Highlight - Yahoo Sports
Golfher Girl - Logo Development Sketch
Golfher Girl - Final Logo
Golfher Juniors Line: Birdie Babe Logo Sketch
Golfher Juniors Line: Birdie Babe Logo
Golfher: 2014 Spring & Summer Look Book
Golfher: 2014 Fall Look Book

GolfHer Girl

THE CHALLENGE

To create a brand identity for a niche fashion label of women’s golf attire from the ground up.

 

THE ANSWER

Starting with the logo and proceeding all the way through the latest look book, the GolfHer aesthetic has been established with continuity. Much like the design of the actual clothes, the colors and forms used juxtapose a feminine delicateness with an equal boldness and flare.