Chevrolet New Year

With a new year comes new possibilities to make every mile, or kilometer 😉 , count. To celebrate this opportunity to start new adventures we challenged the world to embark on new adventures with their first 2,018.

This campaign was shot vertically for optimal presentation in the social space, and influencers were activated internationally to further entice people to join in the journey.

CREDITS


Contribution

Concept, Art Direction

Agency

Commonwealth//McCann

Creative Director

Matt Zelley

Copywriter

Leah Kane