Chevrolet New Year

With a new year comes new possibilities to make every mile, or kilometer 😉 , count. To celebrate this opportunity to start new adventures we challenged the world to embark on new adventures with their first 2,018.

This campaign was shot vertically for optimal presentation in the social space, and influencers were activated internationally to further entice people to join in the journey.


Role: Senior Art Director
Agency: Commonwealth//McCann
Creative Director: Matt Zelley
Copywriter: Leah Kane

Chevrolet New Year

With a new year comes new possibilities to make every mile, or kilometer 😉 , count. To celebrate this opportunity to start new adventures we challenged the world to embark on new adventures with their first 2,018.

This campaign was shot vertically for optimal presentation in the social space, and influencers were activated internationally to further entice people to join in the journey.