Whiskey Disco

Detroit and techno go together like pancakes and syrup. With such a unity comes lots of clubs. To attract a polished class of speaker people to the Whiskey Disco basement venue, this brand identity was created. A crispy yet minimal logo stands out as a graphic element on promotions and serves as a patron drawing fluorescent bug-light in the otherwise signless low-key entrance. The logo was influenced by the linear woodwork of the venue, the stairwell to the venue, and digital sound equalizers. The color palette was derived from those seen within the venue..

Whiskey Disco

Detroit and techno go together like pancakes and syrup. With such a unity comes lots of clubs. To attract a polished class of speaker people to the Whiskey Disco basement venue, this brand identity was created. A crispy yet minimal logo stands out as a graphic element on promotions and serves as a patron drawing fluorescent bug-light in the otherwise signless low-key entrance. The logo was influenced by the linear woodwork of the venue, the stairwell to the venue, and digital sound equalizers. The color palette was derived from those seen within the venue..