AbbVie Virtual Tour

Transforming the standards of care

Welcome to San Francisco, the birthplace of biotech, and home to AbbVie’s newest R&D laboratories. Here the team will push the limits of science and technology to drive the discovery and delivery of innovative treatments for cancer. – And when they’re not doing that, there’s also a great gym and a bar.

AbbVie SF | Virtual Tour

Transforming the standards of care

Welcome to San Francisco, the birthplace of biotech, and home to AbbVie’s newest R&D labs. Here the team will push the limits of science and technology to drive the discovery and delivery of innovative treatments for cancer. - And when they’re not doing that, there’s also a great gym and a bar.

Shaping the Experience

An innovative laboratory deserves an innovative creative approach to showcase it. Hence, to build this virtual tour we combined a unique set of media formats to craft an immersive experience that feels natural and informative. By splicing 360 video with 360 photography we were able to achieve this. Here are some of the key formats we used.
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360 Photography
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360 Video
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FPV Drone

Virtual Tour

Explore 480,000 square feet of biotmedical splendor here on the AbbVie website. The web based experience works on all devices, desktop, mobile, tablet, and headset for the full immersion.
Take the Tour

CREDITS


Contribution

Creative Director, Art Direction

Agency

Fleishman Hillard

Production

Plexus