Ally Auto is what it is because of the people that bring it to life everyday. The love runs so deep for cars within the Ally Auto staff that they wanted to share it with everyone. By celebrating some of the best stories about dealers going the extra miles for their customers and sharing the ways Ally employees love auto, they were able to humanize a brand’s passion for what it offers.

Employees shared nostalgic car photos and stories on social with each other using the hashtag #ForTheLoveOfAuto.

As their friends and family engage with the posts a conversation among a community of car lovers would arise, and not through flashy ads, but instead through actual moments shared by people in the local community.