BLACKBIRD

When it comes to the art of filming vehicles, BLACKBIRD is whatever you want it to be. The rig, built by The Mill uses The Unreal Engine to augment reality and transform its on-screen appearance to any vehicle. In real-time or in post production, Blackbird can be displayed as all trim levels, colors, and configurations of one or more vehicle models.
To showcase this technology, in partnership with Chevrolet, The Human Race and The Invisible Car stories were born. Each were then presented to the world with Facebook Canvas.

CREDITS


Contribution

Art Direction

Agency

Commonwealth//McCann

Creative Director

Matt Zelley

Art Director

Chris Everhart

Copywriter

Kate Dryden