Johnson & Johnson | Monarch

True stories about life and technology.

Set scene, you’re living your normal life and suddenly come down with something as simple as a cold. The cough doesn’t go away, and you go to your doctor to be x-rayed for pneumonia, but they find spots on your lungs and suddenly your world is turned upside down with a potential cancer diagnosis. Enter Monarch, a robotic-assisted bronchoscopy platform that enables an orally inserted bronchoscope to be controlled using essentially a video game controller while a physician guides it via live video. In a matter of mere hours you have precision results in the hands of your care team and your path forward into life has begun. These are those stories as told by four courageous patients with their physicians.

Story Elements


For the patients who participated in this series, thank you. Sharing these stories was not easy for them, but collectively, everyone involved understood that by doing so, lives could potentially be saved. The Monarch team had not previously included patient stories, but we believed it would be the most effective way to demonstrate the power of our robotic-assisted bronchoscopy platform. Hence, we set out to capture authentic vignettes of four individuals with different ailments, all of whom benefited from the advanced technology used by their care teams. Their journeys are powerful and will reassure future patients that they are not alone in this journey and that there is hope.
01
Natural Environments
02
Advanced Technology
03
Expert Physicians
04
Authentic Connections

Episodes


Watch as these four patients and their physicians work together to ensure a prosperous outcome throughout their care journeys.
EP 01
Mike x Dr. Kahn
EP 02
Patricia x Dr. Pierson
EP 03
Brian x Dr. Tsai
EP 04
Deborah x Dr. Cumbo-Nacheli

CREDITS


Contribution

Creative Director, Campaign Concept, Interviewer

Agency

Fleishman Hillard

Director

Stephen Fell