Philips Sonicare
Philips Sonicare
Generating that buzz: Electric toothbrush drumbeat social
Discover how we mixed wit with wisdom for Philips Sonicare, creating a social media blend that educates and entertains, sparking conversations and smiles. The key has been to establish a brand aesthetic and tone of voice that is colorful, vibrant, and playful to embody the look and feel of the product and get people showing those pearly whites.