Ram ProMaster
THE PRODUCT
2015 Ram ProMaster
THE CHALLENGE
Create a digital extension for a campaign, lead by print and video executions that promotes the best-in-class features of the vehicle.
THE ANSWER
A stylistic portrayal of the ProMaster as a slick city vehicle capable of enabling your fleet to be better, faster, and stronger. These executions are led by augmented reality and extend into rich OLA and e-directs.
Dodge Ram ProMaster
Welcome to ProMaster City
A stylistic portrayal of the ProMaster as a slick city vehicle capable of enabling your fleet to be better, faster, and stronger. These executions are accompanied by a very early adoption of augmented reality that extend into rich OLA and e-directs.