Ram ProMaster

THE PRODUCT

2015 Ram ProMaster

THE CHALLENGE

Create a digital extension for a campaign, lead by print and video executions that promotes the best-in-class features of the vehicle.

THE ANSWER

A stylistic portrayal of the ProMaster as a slick city vehicle capable of enabling your fleet to be better, faster, and stronger. These executions are led by augmented reality and extend into rich OLA and e-directs.
Email Design
Auto Show - Augmented Reality Integration - Event guests use an app to scan icons located on the vehicles to reveal a carousel of key features. Upon clicking these features additional information about the vehicle is revealed. The execution also transends into print where the icon remains scannable and the experience is mass produced. Analytic tracking identifies the geographic location of each scan and which information was absorbed.
By placing scannable icons on the Ram personnel, event attendees can scan them and establish connections via email, LinkedIn, or mobile dependent on the information provided by that representative. The symbols used on each Ram representative can also be applied to printed materials which yield analytic results when scanned.
Augmented Reality Demo - Using the Zappar app, scan the symbol above to reveal best-in-class vehicle information, watch video, view the website, or contact a local representative.

Ram ProMaster

THE PRODUCT

2015 Ram ProMaster

THE CHALLENGE

Create a digital extension for a campaign, lead by print and video executions that promotes the best-in-class features of the vehicle.

THE ANSWER

A stylistic portrayal of the ProMaster as a slick city vehicle capable of enabling your fleet to be better, faster, and stronger. These executions are led by augmented reality and extend into rich OLA and e-directs.